Directed by Margit Czenki
The Devaluation Kit is a satirical guide to the devaluation of neighbourhoods at risk of gentrification. Designed in the manner of a YouTube tutorial, it gives tips on how to successfully create the atmosphere of a less affluent neighbourhood with simple means – shattered windowpanes, satellite antennas, shopping bags from relevant discount stores displayed on the façade, etc. – and thus scare off potential gentrification candidates.
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